Experience.

I have over 10 years of experience in multimedia production, specialising in video and audio content for commercial broadcasting, corporate communications, & the web.

Rainmaker Information/ISS Governance (Owner, Money Magazine) | 12/2021 – Present

Transform ISS/Rainmaker Media’s multiplatform business into a pioneer video and audio content source by collaborating with internal and external partners to produce impactful content and explore new markets. Contributions include:

• Produced Money Magazine’s podcast “Friends with Money” (with over 330 thousand downloads), FS Sustainability podcast “The Greener Way”, and the “Financial Standard” podcast specifically for financial planners within the financial services community.
• Exceeded the client’s expectations and uplifted the company’s profitability by $200K+ via collaborating with the Media Sales team and executing a podcast monetisation plan that reared a personalised ESG Podcast series, and increased sales by applying contemporary methodologies, including updated delivery and analytic platforms.
• Received above-average performance reviews since joining the organisation, and periodically contributed to Money Magazine by writing short-form articles.
• Achieved a significant increase in engagement and viewership by embedding a new digital strategy, updating production methodologies, and implementing new distribution and production platforms.
• Generated $290K+ in revenue by managing production companies, vendors, and on-air talent to uplift engagement and viewership whilst producing 2 upgraded advertorial products, in addition to producing content for the “Customer Finance Awards” & the “Best of the Best” campaigns.
• Uplifted listeners/downloads, views, and retention rates by implementing new recording and hosting systems, including process improvement recommendations.
• Proposed a video strategy for all Mastheads, including Money Magazine and Financial Standard.
• Oversaw the build and completion of two production studios, including supervising the procurement of audio and video equipment to comply with the latest broadcasting standards and drive a new digital content strategy.

CAS (Non-Profit) | 06/2018 – 12/2021

Performing as Senior Video and Audio Producer including, film, editing, publishing, and live streaming events, and as Senior Podcast Producer including editorial, recording, editing, publishing, and strategic planning. Contributions include:

• Created the organisations content strategy framework, including social media publishing and monitoring, as well as implementing and supporting several SaaS platforms including; Vimeo, Vision6, GA, WordPress, and Cloudflare.
• Migrated, overhauled, and rebuilt 3 prominent organisational websites, including the SEO and ongoing maintenance, and creating bespoke WordPress websites (Newspaper, Jobs & Realestate), i.e. bowerstreetresidences.com.au.
• Consulted on and coordinated the construction and fit-out of the new video and podcast studio, assisting with onsite studio and equipment assembly, as well as testing and troubleshooting.
• Provided analytical updates to the business regarding the web, video, podcasting, and EDMs, conducting content audits to assess the success of existing content, and advising what new content will increase engagement.
• Increased traffic stability in performance, creating a better user experience, developing the right systems, architecture and strategy for social media, videos, and podcasts, which greatly saved time and money.
• Improved organisational best practices for online marketing and engagement strategies, delivering social media, Live Streaming, and WordPress training sessions to hundreds of participants with ages averaging from 35 years old and up.
• Elevated podcast downloads by promoting future episodes via social media, reviewing current branding and promotion activities, recommending, and creating a digital brand guideline.
• Set and met personal KPIs, producing 3 podcasts, seeing an average increase year on year of 20%, and resulting in over 185K downloads over 2 years.

Tom Haramis Productions | 10/2017 – 03/2018

Video Producer

Hired as Segment Producer, performing script writing, live interviews, and coaching talent. Consulted with executive teams and business managers regarding content strategy, and assisted with interpreting and applying analytics. Contributions included:

• Produced mini corporate documentaries, overseeing all writing work and coordination of more than 3 team members to bring a fresh and more personable approach in corporate video production.
• Led teams in multiple locations and sites across Australia, conducting multiple interviews and gathering testimonials of more than 20 corporate staff members whilst directing multiple B-roll shots within a strict 2-week timeframe.

Chartered Accountants ANZ | 02/2015 – 10/2017

Worked as Senior Video Producer and Content Strategist, managing the daily audio, video, editing, filming, and production. Contributions included:

• Oversaw all multimedia productions and third-party vendors and assisted in developing content strategies and managing the day-to-day operations of the organisation.
• Designed and hosted the monthly Acuity Podcast, building a makeshift audio studio to tackle the latest issues in economics, business and finance, and delivering 13 Episodes that resulted in more than 80K downloads.
• Implemented the video SaaS platform and built the podcast website.
• Elevated content by staying abreast of current market trends, pitching, and producing show topic ideas whilst identifying new show talent, guests, and creating all sample questions and discussion flow.
• Led all content strategy and editorial processes, managing production and infrastructure by building websites, setting up distribution channels and directories, including SoundCloud, iTunes, Stitcher, and Blubrry.
• Recommended upgrades and purchased required equipment, backend infrastructure, and platforms required to succeed, and based on the new content strategies.

Telstra Media, NRL Division | 04/2013 – 11/2014

Assisted the Head of Editorial with the strategic planning and execution of the content plan, producing, filming, editing, and publishing daily content in line with the content strategy. Contributions included:

• Advised the business regarding improvements to video delivery, SEO, Social, & UI to maximize traffic.
• Assisted in sales processes by creating pilot programs and example content for sales presentations.
• Improved staff compliance and performance, assisting with individual, group, and interstate training as required, and maintaining availability for online and telephone support to all teams and managers.
• Liaised with internal stakeholders to ensure NRL.com meet its content strategy objectives and provided overall editorial support, VMS Archiving, and staff training as required.
• Encoded most of the back catalogue, assisting in the production of Telstra’s NRL recap show, and creating online highlights for the website.

News Limited Australia | 04/2008 – 03/2013

Earned a reputation for creative problem-solving by managing the daily operations of the News Limited Holt Street Studio, overseeing a team of production staff, and working alongside the executive team. Contributions included:

• Upgraded the video infrastructure, studio design, and editing facilities for all National mastheads, including sourcing appropriate equipment and software, and providing ongoing technical support/guidance.
• Served as the escalation point for the implementation, architecture, documentation, testing and rollout of the video content management system, and the primary contact for all third-party vendors and outsourcing.
• Met compliance with daily production standards, ensuring all guidelines are maintained by conducting internal training programs for junior staff and maintaining all equipment, facilities, and software for all national operations.
• Trained more than 34 national video staff to operate the video content management system, including video editing, camera operation, studio equipment operations, and all associated software.
• Transitioned the network from Final Cut and Apple infrastructure to Windows and the Adobe Creative Suite.
• Recorded 200+ videos in the studio and delivered hundreds of hours of live streaming both from the studio and from network partners, such as Reuters, Sky News, and Nation pool feeds.

“I help creatives & businesses achieve their content and marketing goals by utilising my creativity, skills, and 10 plus years of experiences in content creation, production, and technical know-how in TV, radio, and online.”